Whether it’s a small business or a multinational company, choosing the right web designer can make or break your online footprint. A good website conveys professionalism and attracts more customers, whereas a bad one conveys sloppiness and can create a bad impression. So what should you keep in mind when selecting a website designer?
Some Basic Tips
It’s important that they try to understand your business. If they are to design an online presence for you, that is truly reflective of your company, they can only do so if they understand what your business is about, who your audience is and what your marketing goals are.
Look at the work they’ve done. Check out their website and their online portfolio. Designers all have a unique signature to them. In some cases, they can be extremely flexible. Whatever the case may be, it’s good to know your designer beforehand.
Ask them about search engine optimisation and internet marketing. You have to ensure that they are making a website for you that serves the purpose of reaching out to your customers and enables you to achieve your marketing goals. Ask about their entire process i.e. what are the phases through which they’ll go and the points where you’ll be consulted etc. Will they be documenting all the discussions?
Responsive Web design is a recent approach to designing websites. It attempts to create a website that adjusts to the environment from which a user is accessing it, in terms of the platform, orientation and screen size. So the idea is that if the user switches from using their iPad to using a laptop, the website should immediately accommodate the switching of the devices. It removes the need for a mobile website and vastly increases the outreach of your domain. A web designer who has experience in designing such sites today is an essential requirement.
Cross Browser Compatibility
Does your web designer have experience in designing websites with cross browser compatibility? As the term suggests, a website is cross browser compatible if it functions in the same manner across different internet browsers and degrades for older browsers. There is a multitude of internet browsers out there, and a drastically altered appearance on different browsers can drive away potential customers.
An experienced web designer would know about the importance of building a website in accordance with W3C standards. W3C has set coding standards that are uniform across multiple platforms. Adherence to coding standards ensures a consistent appearance of your website and that it adheres to accessibility guidelines.
It’s best to keep the parameters mentioned above in mind while choosing the right web designer. Your website is a reflection of your brand identity. Finding one who understands the needs of your business and accordingly develops a website for you that allows you to achieve those goals is essential.